Graphic Design

Woodpeckers is a small woodworking web-shop that focuses on practical, convenient, custom-made and minimal furniture.

What I did in this project:

- Designed the logo
- designed and programed the web page
- Entire visual indetity
- 3D modeled and rendered
the furniture pieces

The main concept was to create an emblem with the “woodpeckers” idea that would visually stand out among the coventional woodshop logo

Woodpecker

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Line art

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Simplicity

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In logo

Tall Films Expanded

For General use

Oswalt

Roots was my graduation project to complete my bachelor in graphic design back in 17’.

This project consisted on the creation of a brand for a TV Channel but I decided to spice it up a little bit by also creating an app for it, so what I did in this project:

- Naming
- Designed the logo
- UX/UI App base design
- Entire visual indetity

The word roots is a term used in the "music language" to refer the "basis of music".
So the concept I was aiming for, is a music channel that played music with that good-old music-base, that means: great compositions, songs with meanings, rich in sound, songs with harmony and melodies.

The logo is based on the shape of an analog wave, representing the old analog music devices.

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In logo and general use

Montserrat

This sweet project is one of my favorites ones. In college package-class I was assigned to do just a couple of packages with an existing brand or creating one. I decieded to create a Brand, which was a honey-products brand and the named I chose was sweet (:

I ended up making:

- Naming
- Designed the logo
- Packaging design
- Entire visual indetity
- 3D Models and renders

The emblem is a graphic synthesis of a beehive and a honey-dipper and the name is just a catchy word that is directly related to honey.

Sketchy beehive

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Honey dipper

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In logo and general use

Nunito

This was a small cryptocurrency independet broker and now it`s one of the top trading, stock-investing and crypto-trading academies of Venezuela.

Back in 2016 I had the chance to work with them and designed the logo.

After hearing what the client wanted and searching online for info about trading, I found out that the line graph is the main tool used for investing in stocks and trading; so I though about applying the visual concept of a graph line, which is the "ups and downs", to the initial letters of "Minería Virtual" in order to create a simplified-modern logo.

Line Graph's spikes

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Letters "M" and "V"

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In logo and general use

Futura

Tría is a partnership formed by three dentist who wanted to start their own dental clinic. They wanted a logo under the concept of "tría" which means "three" in greek. They asked me to design a logo that would be a litlle different from the mayority of dental clinic`s logos, something modern, catchy and minimal.

"Tría" as all the greek numbers, has a specific symbol (shown below), so I designed the logo based on the symbol`s shape and stilized it to make it look clean and modern.

greek 3 symbol

creating symmetry
off the symbol and
giving it character

cleaning it up

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In logo and general use

Teko

A really fun and entertaining college project. I had to create a brand from scratch with its logo and a landing webage for it. The brand had to be about extreme sports activities, in my case I chose cars and bikes races. I ended up doing:

- Designed the logo
- Naming
- UX/UI landing web design
- Entire visual indetity
- Landing`s pageweb code

I wanted to create a logo that could house the initial letters of "Piston Power", and after doing some research and idea came up, that the head of the piston could be made out of two mirrored "P" letters.

motor piston

simplifying the piston`s shape

getting the two "P"

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In logo and general use

Trade Gothic Condensed

Clandestine Yoga was an emerging yoga "studio" where, for each class, a group of people would list to attend the class without knowing where would it take place, then all the particpants would meet in a given place and from there, they all would be given a groupal ride to the final destination where the yoga class would take place, that`s why the name of the brand has the word "clandestine" in it.
So I played with that concept and designed the logo.

The logo has a couple of hidden meanings. The first one, is that the whole logo is basically a triangle, and the triangle is a pretty synthesized representation of a mountain. I though about using a mountain because it is the name of one of the most basic yoga poses ("tadasana" - which means mountain). The green part is also a triangle-shapped "C" letter (Clandestine), and the brown part is a "Y" letter (yoga) that kind of tries to be hidden in the mountain representing the clandestine concept. So to sume up, the concept of the logo is yoga and hide.

mountain skecth

the triangle in the mountain

letters C and Y

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In logo

Tall Films Expanded

For General use

Oswalt

This was a real fun and entertaining college project. I was assigned to create a brand for a store from scratch, that included to create the concept of the store. I chose to make it a Basketball-Shoe-Brand/Store, then I decided to name it "doble paso", in spanish "doble paso" refers to one of the most basic basketball moves there are and at last I designed the logo and did some stationery design.

After having the name, I thought about using the initials of "Doble Paso" to create an ambigram and given it a little bit of movement.

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In logo and general use

Trade Gothic

The project consisted on designing a logo for Giselle as a brand, also to design 3 additional logos for her up comming summits to climb and create an infography about the 7 summits of the world.

I designed the logo thinking of something simple yet outstanding by itself, and also wanted to express some kind of toughness and determnation. After playing with a lot of ideas, I liked the concept of an hexagon which is a phisically strong shape and it`s also noticible by itself, and the I decided to integrate the "G" and "C" (Giselle Cesin) inside the hexagon, and I really liked the end result.

G and C letters

making the letter hexagonals

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In logo and general use

Teko

Carlos Eduardo Pérez is a venezuelan journalist who reached out to me asking for a personal logo design that represented a lot of things, being the most important concepts to be represented: modernism, formality, sportsmanship and dynamism.
He also wanted that the logo included his initials (C E P).

After spending a lot of time doing sketches and trying to combine all of Carlo`s requirements, I ended up with a design that he really liked.

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General use

Nunito

Dalta Aquariums was a small custom aquarium-shop I had from 2014 to 2017. This was the first logo I ever designed.

Had a ton of fun creating this one. I wanted to represent the brand with a fish that looked subtle and minimal but also made people feel it was a big fish that could only be in big aquariums, I also enjoyed playing with the letters`style.

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Flavor Pop was a small gourmet popcorn business. They made popcorns of various flavors and sell them to small retail stores. This one was my first graphic design commission I had, that included the creation of a logo and a catalog.

The logo was a little bit challenging, because I had the idea to replace the "O" letter from "pop" with a graphic synthesis of a popcorn, and that had me struggling for a couple of days. Luckily at the end, both the client and I were very happy with the end result.

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In logo and general use

abeat

Retumba was the name of a music festival, that did not happend due to political reasons... This was a logo I made when I was working in Mblm.

For the logo I wanted to create something really unconventional for a music fest logo, so I designed something modern-minimal and incorporate some sound waves to give it a little music (:

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In logo and titles use

Bank Gothic

Dive was a college project where I had to designed the logo for a fictional sports brand. I`ve always like scuba diving and snorkeling, so I gave it a shot and created a brand related to those sports.

mask and snorkel skecth

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D from Dive

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This was a college project that consisted on redesigning all of the signs of a given recreation park.

Usually signage icons are pretty basic in design, so I thought about tweaking them but keeping easy readability. After thinking different paths to approach the design, I decided to use a triangle as the base of all the designs and the elements.

This is just a happy face I designed for personal use, had a ton fun creating something so "general" but giving it a personal touch

Graphic design

Contact

Tall Films Expanded

Oswalt

Montserrat

Nunito

Futura

Teko

Trade Gothic Condensed

Tall Films Expanded

Oswalt

Trade Gothic

Teko

Nunito

abeat

Bank Gothic

Contact

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About the project

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The logo

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Main Color Scheme

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Typeface

In logo

Tall Films Expanded

For General use

Oswalt

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About the project

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The logo

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Main Color Scheme

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Typeface

In logo and general use

Montserrat

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Stationery Design

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UI design

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Applications

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About the project

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The logo

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Main Color Scheme

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Typeface

In logo and general use

Nunito

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Stationery Design

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Applications

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About the project

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The logo

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In logo and general use

Futura

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Stationery Design

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Applications

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About the project

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The logo

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Main Color Scheme

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Typeface

In logo and general use

Teko

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Applications

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About the project

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The logo

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Main Color Scheme

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Typeface

In logo and general use